THEME - REVIVAL

Bhimthadi Jatra has come a long way in the past 12 years, and this year, we will be implementing some serious changes to control the quality of stalls and to get a new target audience with discerning taste and higher spending power.
Along with a complete structural face-lift, we will be conducting screening and interviews to narrow down quality stalls for the Christmas edition of Bhimthadi jatra.
Along with these steps towards a newer and better version of Bhimthadi jatra following are some of the steps taken towards a good change.

.Bhimthadi Select, a special section of 20 stalls curated by Mrs. Pallavi Dutta comprising of artisans, craftsmen and designers working in the field of reviving and sustaining the traditional handlooms, handicrafts and other crafts of India.
Mrs. Pallavi Datta is a textile enthusiast on a journey to explore the myriad delicious facets of sustainable fashion in India of now and yore. She chronicles her pilgrimage on www.pallavistylediaries.com
She was announced as the official Fashion Documentarian for Sustainable fashion and Indian textile day at Lakme Fashion Week Summer/Resort 2017


SPECIALTY


A special fashion show will be organized, where some of India's leading models and influential women of Pune will showcase handlooms and accessories that are at these 20 stalls, on Bhimthadi Jatra's opening night
Bhimthadi Select will be heavily publicized in Pune and Mumbai through Media, Social media and hoardings to draw in the discerning clients who are patrons of our rich Indian culture

Live demonstrations and workshops for kids and enthusiasts will be organized throughout the day. For example block printing, natural dying, urban gardening, healthy eating. etc.
A live music Corner will be allocated in this section where bands from Pune can come and play live music. They will have to book their slots in advance
Structurally this section will be designed to enhance and engage the customers with traditional craftsmanship and focus on ease of movement while shopping.